Emotions affect Attitude

Emotions Affects Attitude Directly and Independently of Our Cognitive Processes

Established Research

BODUR, BRINBERG, COUPEY H. Onur Bodur, David Brinberg, and Eloïse Coupey in their research, “Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude” have proven that emotions does affect attitude directly and independently of the cognitive (mental process).

What does this mean in terms of implications to real life?

Implications

People can be very intelligent with the best cognitive structures (Mental Processes) but yet their attitude (Predispositions, Tendencies) in thinking, decision making, perceptions, and actions can be manipulated by any emotional peripheral (i.e., conditioning, motivation, strategy).

Works Cited

Bodur, H. Onur, David Brinberg, and Eloise Coupey. "Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude." Journal of Consumer Psychology 9.1 (2000): 17-28. Print.

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